Healthcare Branding Services
I attended the New York Festivals Awards in Manhattan last night in the hopes of finding out what qualifies as “the greatest advertising in the world,” as the event bills itself. First of all, this is a very fun, very polished awards show, and the level of humility on the […] keep reading
In 2014, Governor Andrew Cuomo signed into law the practice of growing, selling and promoting of medical marijuana (MM) in New York State. So far the state has issued a 120-page set of rules and regulations that imply a rigorous study of what other states have done. The result is […] keep reading
If a brand indicated for the treatment of an enlarged prostate was proven to also grow hair, should that brand identity remain? This is exactly what happened in the case of Merck’s Proscar (finasteride). The FDA approved Proscar to treat Benign Prostatic Hyperplasia (BPH). During the clinical trials, and in […] keep reading
“The Institute of Medicine (IOM) is an independent, nonprofit organization that works outside of government to provide unbiased and authoritative advice to decision makers and the public.” So says the lead sentence on their website page, About the IOM. As advisors, independent authorities can offer a refreshing perspective. But when […] keep reading
People’s behaviors and buying preferences change significantly when seeking a remedy for an illness that affects them. They go from being “consumers” of goods that celebrate their sense of self–“I got a new iPhone!” “A new Dior bag!” “A new Mustang!”–to a compromised and diminished version of themselves. Healthcare brands […] keep reading
There are principles that make the consumer branding model for consumer services a dead end for healthcare services. Many types of healthcare services exist. There are hospitals and other point-of-care practices such as walk-in clinics, practice management groups, medication distribution services, and health insurance companies. Let’s use hospital service brands as […] keep reading