Parry Branding Group

Healthcare Branding Services

Logo testing: informative practice or horrible waste of money?

Written by Vince Parry on June 18, 2013 · Leave a Comment

  In the healthcare industry, where the products go through rigorous tests to prove that they are safe and effective, it is not surprising that many healthcare manufacturers insist on putting their logo designs through the same vetting process.  “First do no harm” is not just the physician’s credo, but […] keep reading


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