The cost of confusion: drug pricing in TV ads

Just when we thought we couldn’t further complicate the debate on healthcare policy in America any further, the government is preparing to amplify its voice to a level previously unattained. According to the New York Times, the White House is reviewing the text of a final rule to impose listing drug […] keep reading

America hurts: an opioid nation in pain

This week, the New York Times reported on the sordid background of how the Sackler family, owners of Purdue Pharma and the makers of OxyContin, exerted their ill will on the opportunity to profit off of an opioid crisis they helped bring about. First sell the addiction, and then sell […] keep reading

The importance of corporate branding in healthcare

The role that corporate branding plays in the world of consumer goods is well known and accepted as a common practice. If a new electronic device is introduced into the market, and the company behind it is Apple, sales and esteem are virtually guaranteed. If a new animated film gets […] keep reading