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You already have a brand identity…probably a few.

Which version will get you standing ovations?

Distinction strategies for accomplished creators, influencers and self-named enterprises

Your reputation wants to know what’s next.

Your brand’s future value depends on how you grow.
Adding more and more makes you bigger, not special.
Subtracting non-essential clutter makes you distinctive, not smaller.

Your identity is your livelihood.
You are the money.
Distinctiveness earns interest.

Find Out What's Brand New

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We created our self-distinction practice to help those working in the Independent Economy set themselves apart in their chosen fields. The tenets of behavioral psychology, matched with 25+ years of branding experience, inform our Devention® methodology, and ground our strategic insights in practical applications and economic value. We prioritize a limited number of engagements each quarter to ensure the high-touch exclusivity and ongoing guidance our clients have come to expect.