Something good is now actually associated with the name Martin Shkreli: the Food and Drug Administration (FDA) has narrowed a loophole that allowed CEOs of companies from jacking up the prices of older “orphan” drugs to usurious and unethical heights. In case you’ve been binging Netflix for the last year […] keep reading
The doctor has no clothes: why do we pretend that physicians are impervious to making emotional brand choices?
An insidious myth persists even today in healthcare branding that healthcare professionals (HCPs) are emotionally detached from the brands they prescribe for their patients, relying solely on data and research to formulate their decisions. However, experience—and data!—show that physician brand loyalty often depends upon how the brands reinforce the doctor’s […] keep reading