Parry Branding Group

Healthcare Branding Services

May cause dancing: The Celebration Fallacy in healthcare branding

Written by Vince Parry on April 4, 2016 · 1 Comment

When creating healthcare brand identities for patients, I often counsel clients that the best thing their brand can promise people is that no one will know that they have the condition being treated.  I can see the disappointment bloom on their faces when they grow to accept that the subject […] keep reading


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