How to be One-of-a-KindAre you sleeping or waking up? Imagine you’ve just gotten out of bed one morning. You’re groggy because you’ve had a terrible night’s sleep. Also, your neck...
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Why Personal Branding deserves its own strategy model Personal Branding has been kidnapped, but there’s no ransom demand. That’s because the kidnappers don’t realize what they’ve done. Best-selling authors who...
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What do you really buy when purchasing a product or service? When you engage with a brand, you are essentially “buying” one or more of your own values embedded in…
Now more than ever, you need a personal brand. More and more, our world is becoming automatic, transactional, and impersonal. In business, a human founder’s name on the door now…
