![](https://parrybrandinggroup.com/wp-content/uploads/2018/06/Apple-150x150.png)
There’s a natural human desire to reduce the mysteries of life down to an exact science. After all, such rigor can replace one’s natural courage and judgment with a proven methodology for sorting out uncertainties. As David Letterman’s classic comedy bit illustrates, we have an addiction to rank unrankable things […] keep reading