Parry Branding Group

Healthcare Branding Services

Testing positioning: why marketers are wasting their time

Written by Vince Parry on August 29, 2018 · Leave a Comment

Honestly, I don’t know if a majority of consumer goods companies test their choices for positioning statements, but the ones with which I have worked certainly did not. Sony never tested anything. Their practice was inspired by a belief that their marketers knew how to market, and would never trust […] keep reading


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