Healthcare Branding Services
Something good is now actually associated with the name Martin Shkreli: the Food and Drug Administration (FDA) has narrowed a loophole that allowed CEOs of companies from jacking up the prices of older “orphan” drugs to usurious and unethical heights. In case you’ve been binging Netflix for the last year […] keep reading
An insidious myth persists even today in healthcare branding that healthcare professionals (HCPs) are emotionally detached from the brands they prescribe for their patients, relying solely on data and research to formulate their decisions. However, experience—and data!—show that physician brand loyalty often depends upon how the brands reinforce the doctor’s […] keep reading
It’s hard to accept the deaths of Rock Stars when—like David Bowie, Glenn Frey and Paul Kantner—they pass on at 69, 67 and 74 respectively. They’re supposed to die before they turn 40 if they die at all (looking at you Keith Richards). That’s part of the mystique of being […] keep reading
By now, everyone is familiar with the principal circumstances of Donald Trump’s candidacy for the Republican presidential nomination: a successful figure from outside of politics, very full of himself, takes the media by storm as he exaggerates an ideology to such an extreme that it becomes a lunatic caricature of […] keep reading
Many years ago, I decided to learn how to formally cook. The first course they teach newcomers is Knife Skills. Knife Skills is pretty much what it sounds like. They show you the time-tested ways to cut every single protein and vegetable for the greatest efficiency and effectiveness. This took […] keep reading
I attended the annual Clio Awards in New York City last Wednesday, held at the American Museum of Natural History. It was the first time that the healthcare categories were included with all the other consumer goods and services nominations—a recognition, perhaps, that healthcare brand ideas have come within the […] keep reading
Color is the Rodney Dangerfield of branding hallmarks. Compared to typography and iconography, it gets little to no respect in the development of healthcare brands. Yet it is the first aspect the eye sees when searching. True, some healthcare marketers honor the role that colors play in brand building. But […] keep reading
Imagine if Pfizer or GSK or any of the largest pharmaceutical manufacturers decided to buy a hospital network, and then dispensed only their own brands of medications to the thousands of patients that come to them for treatment each month. Cries of “foul” would flood the media channels in an […] keep reading
I attended the New York Festivals Awards in Manhattan last night in the hopes of finding out what qualifies as “the greatest advertising in the world,” as the event bills itself. First of all, this is a very fun, very polished awards show, and the level of humility on the […] keep reading
In 2014, Governor Andrew Cuomo signed into law the practice of growing, selling and promoting of medical marijuana (MM) in New York State. So far the state has issued a 120-page set of rules and regulations that imply a rigorous study of what other states have done. The result is […] keep reading