The cost of confusion: drug pricing in TV ads

Just when we thought we couldn’t further complicate the debate on healthcare policy in America any further, the government is preparing to amplify its voice to a level previously unattained. According to the New York Times, the White House is reviewing the text of a final rule to impose listing drug […] keep reading

America hurts: an opioid nation in pain

This week, the New York Times reported on the sordid background of how the Sackler family, owners of Purdue Pharma and the makers of OxyContin, exerted their ill will on the opportunity to profit off of an opioid crisis they helped bring about. First sell the addiction, and then sell […] keep reading

Healthcare branding: the best and worst of 2018

It’s been an uneven year in healthcare branding. Some bad trends continue, while others have found a way to connect with patients and physicians. Without further ado, here are the best and worst healthcare branding efforts of 2018. Best Brand Story: ChantixChantix uses a tried and true methodology to present […] keep reading

Healthcare branding services: five essentials for success

If you ask a healthcare advertising agency if they do “branding,” you’ll of course get the answer “yes.” However, usually “yes” means an improvised strategy workshop, followed immediately by a design exploration. If you ask a consumer branding shop about branding, you will get an excellent, comprehensive scope of work…costing […] keep reading

Brand storytelling made easy

Much has been written about brand storytelling. And as such, the definition of brand storytelling has taken on such a complex meaning that it has become confusing and frightening. Let’s distill all the dissertations out there to get to the essence of what brand storytelling is about, and how to […] keep reading