Rebranding: 5 lessons on how to avoid a fail

Rebranding can often take more guts than brains. The smartest, most savvy branding experts could come up with the ideal new pathway to re-launch a brand, but if the internal stakeholders don’t buy in, then failure is inevitable. Leadership with the guts to foster change is as much—or even more—important […] keep reading

In praise of Big Pharma

With Trump vowing to bring down drug prices, ignoring the very reason they are so high in the first place (hint: it’s capitalism), and another rogue company trying to push opioids to doctors abusing the very legitimate tactic of speakers bureaus to influence physicians, I thought it time to provide […] keep reading

The identity crisis of the primary care doctor

Death of a Salesman is a fundamental American tragedy; a cautionary tale about the slow-motion fall from the heights of a profession that itself is sinking. It chronicles an identity crisis, a person’s inability to accept change within one’s self and society. Such is the case, these days, with the fallen […] keep reading