Healthcare Branding Services
While giving a talk promoting my forthcoming book—specifically decrying the use of consumer branding protocols to create healthcare product and service identities—I received a thoughtful question from the audience that deserves a good answer: Isn’t there anything to be gleaned from consumer brands that could be co-opted to help deliver […] keep reading
When creating healthcare brand identities for patients, I often counsel clients that the best thing their brand can promise people is that no one will know that they have the condition being treated. I can see the disappointment bloom on their faces when they grow to accept that the subject […] keep reading
Something good is now actually associated with the name Martin Shkreli: the Food and Drug Administration (FDA) has narrowed a loophole that allowed CEOs of companies from jacking up the prices of older “orphan” drugs to usurious and unethical heights. In case you’ve been binging Netflix for the last year […] keep reading
An insidious myth persists even today in healthcare branding that healthcare professionals (HCPs) are emotionally detached from the brands they prescribe for their patients, relying solely on data and research to formulate their decisions. However, experience—and data!—show that physician brand loyalty often depends upon how the brands reinforce the doctor’s […] keep reading
It’s hard to accept the deaths of Rock Stars when—like David Bowie, Glenn Frey and Paul Kantner—they pass on at 69, 67 and 74 respectively. They’re supposed to die before they turn 40 if they die at all (looking at you Keith Richards). That’s part of the mystique of being […] keep reading
By now, everyone is familiar with the principal circumstances of Donald Trump’s candidacy for the Republican presidential nomination: a successful figure from outside of politics, very full of himself, takes the media by storm as he exaggerates an ideology to such an extreme that it becomes a lunatic caricature of […] keep reading