Healthcare Branding Services
The most common error when creating a visual brand identity is to treat it as if it were a commodity and pay for it as such. Beware designers or agencies that give you a rock bottom fixed price or charge design by the hour: they are accounting for their short-term […] keep reading
Is branding a mystical experience? An occult practice that only an oracle can divine? Not at all. More than anything else, branding is a discipline—a series of rituals that, once honored, leads to your brand’s best destiny. Every successful brand and branding expert should know these rituals, but I’m continually […] keep reading
Top healthcare brands are successful, but not often for the same reasons. Each brand finds its path to the top in one of only five different ways. The secret to brand success is not just to copy all five of these pathways, but rather to discover the one that best […] keep reading
Unlike consumer-goods branding, healthcare branding is not a celebration of self. People don’t engage with healthcare brands to shape their identity. “Look, I got a new Dior bag…a new BMW…a cool brand of beer.” Healthcare branding is a protection of self, helping to restore aspects of one’s identity lost to […] keep reading
What do medical marijuana, depression and epilepsy have to do with great design? Graphic Design USA says it’s Parry Branding Group (PBG). At their first open call for design in the healthcare space–a much overlooked category–Graphic Design USA awarded PBG five top awards. Three came for PBG’s ground-breaking work in […] keep reading
In my book, Identity Crisis: Healthcare Branding’s Hidden Problems and Proven Strategies to Solve Them, I have a chapter that outlines the discipline of creating brand identities for diseases. The benefits are many: greater public awareness, greater community support, the potential for enlightening dialogue, enhanced funding for research and insurance […] keep reading