Healthcare Branding Services
There’s a natural human desire to reduce the mysteries of life down to an exact science. After all, such rigor can replace one’s natural courage and judgment with a proven methodology for sorting out uncertainties. As David Letterman’s classic comedy bit illustrates, we have an addiction to rank unrankable things […] keep reading
Perhaps the greatest transgression in deconstructing any crisis is the sin of pride. Journalists write righteous articles chronicling the devastating aftermath as if doing so somehow obscures the fact that they didn’t catch on in the first place while it was happening. Politicians legislate the tail end of the issue […] keep reading
With Trump vowing to bring down drug prices, ignoring the very reason they are so high in the first place (hint: it’s capitalism), and another rogue company trying to push opioids to doctors abusing the very legitimate tactic of speakers bureaus to influence physicians, I thought it time to provide […] keep reading
Searching the web one might think that the entire healthcare marketing and communications industry is well qualified to comprehensively brand your company, product or service. Google the terms “healthcare branding services” or “healthcare branding strategies,” and you get pages and pages of what appear to be an astonishing variety of […] keep reading
Death of a Salesman is a fundamental American tragedy; a cautionary tale about the slow-motion fall from the heights of a profession that itself is sinking. It chronicles an identity crisis, a person’s inability to accept change within one’s self and society. Such is the case, these days, with the fallen […] keep reading
Sooner or later (sooner is much better), companies face the vital need to manage their Brand Architecture: the relative relationship between corporate, franchise and product/service brands. Brand Architecture could be a long story in and of itself (it occupies a chapter in my book, Identity Crisis). Suffice it to say […] keep reading