Now more than ever, you need a personal brand.More and more, our world is becoming automatic, transactional, and impersonal. In business, a human founder’s name on the door now yields to Acme, Initech, and Globex. Too many company brands look and sound like carbon copies of one another. It’s as […] keep reading

What do you really buy when purchasing a product or service?When you engage with a brand, you are essentially “buying” one or more of your own values embedded in the offering. For example, you may purchase FedEx’s shipping service, but what you are really “buying,” among other things, is the […] keep reading