Healthcare Branding Services
Whether we call it a “competitive simulation,” a “brand duel,” or even a “strategic chess match,” nothing sums up the no-holds barred branding exercise better than the term “War Games.” Yes, I said branding exercise. While it appears to be merely a marketing exercise aimed at developing future-proof strategies and […] keep reading
When I would travel abroad for clients in Europe as the Chief Creative Officer for Young & Rubicam’s former healthcare powerhouse agency, Sudler & Hennessey, I would pick up small presents for my twin girls. Since they were around five or six at the time, such gifts were simple and […] keep reading