Healthcare Branding Services
Many services make big mistakes when they attempt to brand themselves, especially when they try to impose product-branding protocols on their identities. We’ve written in the past about How to think about branding healthcare services. While the branding process is the same—discovery insights about customers and completion, brand strategy development, […] keep reading
I’ve gotten many requests to speak about personal branding lately as I routinely lecture to university and grad students. As part of my due diligence, I researched the prevailing wisdom on the web and discovered some horribly misleading advice that bears amending. Whether you are a young man or woman […] keep reading
Why is it necessary to distinguish healthcare branding from branding executed on the part of consumer goods and services? Is it merely a category distinction, or is there really a fundamental difference between two models of applied research, strategy and actualization? And if the answer is the latter, then what […] keep reading