Healthcare Branding Services
“Let’s just get the ad concept right, then we’ll add the branding to it.” “We’ll write the tag lines after the ad concepts are done.” “Branding is more of a collective, long-term goal; advertising is for the here and now.” These are verbatim quotes from ad agencies with which I […] keep reading
One of the best practices of top brands such as Coca-Cola, Nike or American Express is that they make a regular practice of reviewing and renewing their commitment to brand identity ever year. Most companies, especially in the healthcare space, make a big show of developing a brand identity at […] keep reading
The most common error when creating a visual brand identity is to treat it as if it were a commodity and pay for it as such. Beware designers or agencies that give you a rock bottom fixed price or charge design by the hour: they are accounting for their short-term […] keep reading