Healthcare Branding Services
Top healthcare brands are successful, but not often for the same reasons. Each brand finds its path to the top in one of only five different ways. The secret to brand success is not just to copy all five of these pathways, but rather to discover the one that best […] keep reading
Unlike consumer-goods branding, healthcare branding is not a celebration of self. People don’t engage with healthcare brands to shape their identity. “Look, I got a new Dior bag…a new BMW…a cool brand of beer.” Healthcare branding is a protection of self, helping to restore aspects of one’s identity lost to […] keep reading