I often find myself in competition for healthcare assignments against some very fine consumer branding companies. However, while such stellar agencies excel with clients like American Express, Virgin Airlines and Chanel, they are ill-equipped to call themselves experts in healthcare branding. Here’s why. 1. Healthcare customers do not celebrate the […] keep reading
Branding and the UX: are you listening to the stereo or the music?
In my experience working with digital agencies over the years, the central goal of my involvement was to help explode the perception among clients that they—the agencies—were excellent at digital projects, but unable to market brands in a full-service capacity. And clients have good reason to see things this way. […] keep reading