Why Personal Branding deserves its own strategy model Personal Branding has been kidnapped, but there’s no ransom demand. That’s because the kidnappers don’t realize what they’ve done. Best-selling authors who...

What do you really buy when purchasing a product or service? When you engage with a brand, you are essentially “buying” one or more of your own values embedded in…

Inspired by my podcast with host, Mookie Spitz: Rebranding the Democrats for Victory Here’s the hard truth: Donald Trump didn’t win because he has better policies. He won because he has...

We do not see health as it is; we see health as we are. My late mother and father divided their lives into two segments: before they had multiple sclerosis and colon...