Devention®
The strategic art of Subtractive Enhancement
Your excess identities are stealing your job.
Stop encouraging them, and promote your self.
Devention is the new creation.
Your identity is cluttered with personas adopted for others’ expectations of you. Subtract what’s not you, until your authentic self is all that’s sustained.
There’s no such thing as a “new you.”
Personal identities are not an invention. You’re born with a distinctive self. Devention helps you reclaim it from a lifetime of auditioning new material.
Devention creates esteem.
You can’t be distinctive by being comprehensive. What makes you special isn’t being the most, or even the best, but rather being preferred.
Become unmistakable.
Become yourself.
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