The 3D Self-Distinction System
Deconstruction
Inventory and assess your brand’s building blocks, and qualify your reputation.
Devention®
Subtract every element that’s non-essential to achieve your ambitions.
Distinction
Model Brand Architecture options for distinctions and supporting narratives.
An identity gets you noticed. A system grows your loyal base.
You might stifle your flaws, eccentricities and foibles. But the right identity system rebrands them as fascinating distinctions that make you unmistakable. Corporations fit you into a system. We create systems that fit around you.
- Deconstruction: organizes and assesses the elements of your reputation.
- Devention: subtracts contradictions, duplications and borrowed selves that stand in the way of achieving your ambitions.
- Distinction: Identifies the principal quality, property or style that makes you special, and establishes authentic, supportive character elements for depth and versatility.
(Extended follow-up and guidance ensure brand integrity.)
Wear your quirks with pride.
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