- Your identity is your livelihood.
- You are the money.
- Regardless of your brand’s current net worth
future growth depends on what you do now.
Multiple identities squander brand equity.
Distinctiveness earns interest.
You're in the You business.
Maximize its future
income potential.
You're in the You business.
Maximize its future income potential.
Self-distinction is both a branding goal and an economic goal.
Three factors about your income potential worth considering:
- You are both boss and employee. You’re biased. Ask five of your most honest clients or critics or mentors for reviews to see if you deserve a raise.
- You fall in love and marvel at Picasso and cry when pets die in movies. Your brand experience is valuable, and will accrue to your authenticity. Reveal yourself.
- The most important asset in your portfolio is your point of view. Teach people what to do, and they’ll pay tuition. Teach people how to think, and they’ll invest in your brand.
Here’s a fictitious example:
| Speaking fees | $500 |
| Clients | $15,000 |
| Book sales | $200 |
| Publicity | $5,000 |
| Teaching | $1,000 |
| Substack | $1,000 |
| Subtotal | $27,700 |
| Total Loss/Gain (15%) | $4,155/month ($49,860/year) |
This sum is roughly the money you could potentially lose/earn per month if you reduce/or gain each line item by just one.
Invest in your self
and let success pick up the check.
For a private orientation without any strings, Get in Touch.
