You’re in the You business.
- Your identity is an economic entity unto itself.
- Regardless of your brand’s current net worth,
- Future growth depends on what you do now.
- Self-distinction isn’t a nice to have. It’s a must have.
How much is identity ambiguity costing you?
- List the direct or indirect contributors to revenue generated by your identity.
- Guesstimate the monthly income you take in for each item, and add them all up.
- Finally, multiply this total by 0.15 (15%).
This calculation is roughly the money this example could potentially lose or gain per month if he reduced or increased each line item by just one.
Here’s a fictitious example:
| Speaking fees | $500 |
| Clients | $15,000 |
| Book sales | $200 |
| Publicity | $5,000 |
| Teaching | $1,000 |
| Substack | $1,000 |
| Subtotal | $27,700 |
| Total Loss/Gain (15%) | $4,155/month ($49,860/year) |
Invest in your brand’s future value,
and let success pick up the check.
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