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You're in the You business.
Boost the future value of your #1 asset.

You're in the You business.

Boost the future value of your #1 asset.

Self-distinction is both a branding goal
and an economic goal.

  • Your identity is an economic entity unto itself.
  • Regardless of your brand’s current net worth,
  • Future growth depends on what you do now.

How much is identity ambiguity costing you?

  1. List the direct or indirect contributors to revenue generated by your identity.
  2. Guesstimate the monthly income you take in for each item, and add them all up.
  3. Finally, multiply this total by 0.15 (15%).

This sum is roughly the money you could potentially lose/earn per month if you reduce/or gain each line item by just one.

Here’s a fictitious example:

Speaking fees $500
Clients $15,000
Book sales $200
Publicity $5,000
Teaching $1,000
Substack $1,000
Subtotal $27,700
Total Loss/Gain (15%) $4,155/month ($49,860/year)

Invest in your self
and let success pick up the check.