- Your identity is your livelihood.
- You are the money.
- Regardless of your brand’s current net worth,
future growth depends on what you do now.
Multiple identities squander brand equity.
Distinctiveness earns interest.
You're in the You business.
Visualize a future that’s right on the money.
You're in the You business.
Visualize a future that’s right on the money.
Self-distinction is both a branding goal and an economic goal.
Three factors about your income potential worth considering:
- It’s not about what you earn. It’s about which activities pay off best. You can’t be distinctive by being comprehensive. Devent your career. Subtract nickel-and-dime efforts until only the smart money remains. Do less more often.
- If you run a self-named business, then sell your distinction. Your identity is intangible, but people will pay for the difference you make in their world. A credit card affords Dyson’s magical creations, or Martha Stewart’s books on how to master joyful living. What distinction do people “buy” when they buy you?
- Your identity’s bonus value is your thought process. Give someone a fish, and they eat for a day. Teach someone to fish, and they never go hungry. Show someone the best way to fish, and they see the whole experience in a new light. If you educate, you’re a leader. If you enlighten, you’re a movement.
Invest in your self
and let success pick up the check.
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