SIMPLICITY, TRANSPARENCY
& INTEGRITY

ARE THE THREE GUIDING PRINCIPLES
OF OUR PROCESS MODEL

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CAPABILITIES

  • Brand identity for companies, franchises, products and services
  • Rebranding existing identities
  • Brand architecture strategy and design
  • Branding diseases and health conditions
  • Clinical trial branding
  • Consultation

SERVICES

DISCOVERY

Gaining unique insights into customers and competition

  • Qualitative/Quantitative research
  • Customer Insight Groups
  • Cross-influence Groups
  • Brandscape analysis
  • Customer profile development
  • Analysis of existing research

CONVERGENCE

Uniting your team around an impactful branding strategy

  • Positioning and Personality Workshops
  • Brand Archetype Workshop
  • Long-term brand planning workshop
  • War gaming
  • Nomenclature & Message Matrix Workshop
  • Creative Brief development

DESIGN

Visual and verbal assets that bring the branding strategy to life

  • Brand Hallmarks & Identity Development
  • Naming & Nomenclature
  • Core Message Development
  • Branding Guidelines
  • Packaging
  • Brand Videos