Thought leadership recognized in the media PRESS PM360 April 2016 Media Post March 2017 Communication Arts Magazine January 2017 Fierce Pharma May 2017 Step It Up Nov 2007 Marketing Mavericks Aug 2010 Pharma Voice September 2014 Living the Brand Dec 2002 Branding a Condition May 2003 What Type of Brand Are You? June 2006 Disease Branding Oct 2007