How we do it
Services for a self-named company
We offer services as modules, or on a customized basis, taking into account your particular goals and budget. Some of the line-items can be fielded simultaneously. The first consultation is free, and will determine if and how we move forward. No obligations. Pricing and timing available on request, following the free consultation.
Insight Module
-
Establish baseline goals
-
Identify what your personal brand brings to the table when creating your company-brand strategy
-
Discover why target customers are likely to “buy” your products, or services
-
Analyze the competition and identify positioning opportunities for your business
Strategic Module
-
Leverage findings from the Insight Module to prioritize all personal and product/service assets for your company’s brand identity
-
Establish strategic guidelines for how your company brand communicates and acts in pursuit of your goals
Tactical Module
-
Craft your message platform for a consistent, verbal brand experience with customer engagement online, on shelf, and in person
-
Design branding hallmarks—logo, color palette, typography, and iconography—for a distinct visual brand experience in online and face-to-face customer engagements
